Building Advocacy Pathways in Your Community [ 🎥 recording ]

Kirstie Macfarlane

Scaling customer advocacy isn’t easy. Surveys and 1:1 outreach only get you so far, and they often miss the everyday signals hiding in plain sight.

Community gives you another way to spot and support advocates. When someone regularly answers questions, shares product feedback, or engages with peers, that’s a signal they’re ready for a bigger role. But only if there’s a system in place to recognize and encourage that path.

Join us on June 5 for a webinar to explore ways to connect your community and customer advocacy efforts. We’ll discuss how to design advocacy pathways inside your community, spot early signals of advocacy, and align those efforts with broader marketing and CS initiatives.

We’ll cover:

• Where community fits in your overall advocacy strategy 
• A practical framework for connecting teams and systems 
• What to look for when identifying emerging advocates 
• How to support active contributors in sustainable ways

https://player.vimeo.com/video/1091203468?badge=0&autopause=0&player_id=0&app_id=58479