What Newsletter/Digest format is working for you?

Lorena_Seco

Hi all!

We recently launched our community and now that we're one month in it's time for some activity recap, like a digest or Newsletter.

At the moment, I prefer to curate the content myself rather than relaying on the Digest feature. With that in mind I was mainly contemplating two options:

• A community post that lives on a category built just for that, where everyone is following by default and receiving the notifications —> great to get engagement directly on the community
• A third-party email, in my case Husbpot —> looks better and it might have a better open rate than an automated notification email from the Community.

Since we're just getting started I was thinking of a monthly cadence, rather than weekly.

Curious to hear what's working for you? Do you keep it on the Community, use a third-partly tool or maybe a combination of both?

Thanks in advance!

saramaloney

Hi Lorena - good to hear from you :)

In our community, we do both tactics. We have a Hubspot digest email go out every 2 weeks. On the weeks between those, I post in what is effectively our open forum category. Any discussions posted there trigger an email to all members, so I have the role permissions for that category restricted so that only admins can post discussions but any member can comment.

I would recommend setting up the autosubscription to your category ASAP because it doesn't apply retroactively. If a member joins prior to you setting up the default notifications for that category, I believe they won't receive notifications from it until they login again.

Hope this helps!