Monthly Metrics: January 2025 📊

Kirstie Macfarlane

Hey Vanilla Friends 👋

Welcome back to our new monthly metrics program. In case you missed our earlier installments, you can see them here.

For a while now we've had many people asking for some kind of reference for their community metrics. Many of you want to know how your community compares to other Vanilla Customers.

Every month we will share some (anonymized) metrics from 3-4 Vanilla customer communities, in the same industry and of the same company size and revenue band.

This month we're looking at four companies with the following criteria:

Industry: Communications

Employee Band: 0-100

Annual Revenue Band: $5M-$25M

Here are the three primary metrics for those four customer communities:

We hope you find this information useful when looking at your own metrics!