Content is one of the key drivers for return visits to customer communities, but if you have the world's best content and your customers cannot find it easily, it becomes a lot of good stuff without impact.
Having your site built in a way that allows your customers to find what they are looking for (and even some they didn't know they needed) is a critical part of this process.
What are some of your favorite ways to use Higher Logic Vanilla to surface the content that keeps your customers coming back?