Are you giving your customers what they need? - The Content Foundation

Heather Wendt

Content. We all know it is important, but it is even more important to be sure you are filling your community with content that matters to your customers.

Let's create a library of ideas to help inspire each other…

What is your strategy for aligning community content with audience needs?

Bonus points if you share what content type tends to be most successful for you!

Kirstie Macfarlane

What a great topic @Heather Wendt !

There are lots of ways to go about this, but here are two that we like to employ here at Vanilla:

1. Using Search Analytics to see what our members are looking for. If we're getting lots of searches for the same things month after month, we need to ensure we have the content available to answer these questions.
2. Tracking what questions come up in our Vanilla Connect Open Sessions. These monthly Connect Sessions don't have a specific topic, but we encourage our customers to bring any and all questions. We find that we often have interesting conversations come up that inspire future content.

Is anyone else trying something similar?