Making the Case for a Customer Community [ recording 🎥 ]

Kirstie Macfarlane

Did you miss our latest Vanilla Webinar? Check out the recording below:

https://player.vimeo.com/video/948352108?badge=0&autopause=0&player_id=0&app_id=58479

What a Decade of Research Reveals About Scaling Value

People are overwhelmed with information, and that is increasing with the onslaught of AI. They crave real conversations and authentic connections.

Communities address customer needs while changing how organizations establish customer trust, inspire advocacy, and ensure retention—but stakeholders can’t always see it.

If you're leading a community program, it's your job to show how engagement ties back to your organization’s goals, strategy, and operations.

Join us on May 16 for a webinar with Rachel Happe, founder of Engaged Organizations, to learn how to make a compelling case for community.

She’s a top mind in community strategy, having worked with big names like EA, Microsoft, and the World Bank Group. As the co-founder of The Community Roundtable, Rachel’s amassed over a decade of research in community practices. Now, she’s pulling back the curtain to share those insights with you.

Rachel breaks down how a strong community:

• Drives value that’s felt on both sides: your business and your customers.
• Evolves with the market and your company’s journey, shaping where you invest and focus.
• Directly supports your biggest strategic and business goals.
• Lowers market risks and volatility.

Rachel also share her slide deck with us, if you would like to take a closer look:

Higher Logic Webinar Making the Case May 16.pdf