💥 Countdown to Super Forum! ①⓪ weeks to go 💥

Kirstie Macfarlane

Higher Logic’s 14th annual Super Forum returns April 10-12, 2024, with two full days of sessions to help you discover the SPARK that connects the dots between community and your customers.

We're only 10 weeks away!

In anticipation of this special event, we will be doing a weekly post to feature some of the sessions that we're most looking forward to.

Here are three sessions you should definitely be putting on your calendar!

Engaging ROI: How Kaplan Community Values Each Step of the Customer Journey

Breakout session with our good friends @pbradley (from Kaplan), as well as Gregory Drinkwater and Josh Slyman from Web Scribble.

In today's digital corporate landscape of ever-increasing customer acquisition costs, engagement and retention are more critical than ever before. Kaplan’s VP of Community and Web Scribble’s VP of Sales discuss Kaplan’s strategy for weaving education, community and career development into a powerful ecosystem that values the customer journey.

📆 April 12th at 11:10 am

🔐 Unlocking Data-Driven Marketing Success: Leveraging Business Intelligence and Analytics to Craft Targeted Lists for Marketing Automation 🔐

Breakout Session with Greg Pollack, SVP of Sales Enablement at Association Analytics

In this session, discover the power of data-driven marketing. Learn how to harness Business Intelligence and Analytics to create precise, segmented lists for marketing automation. Explore strategies that maximize campaign effectiveness, boost ROI, and drive customer engagement. Elevate your marketing game with actionable insights, tailored targeting, and effective behavior and engagement scoring.

📆 April 12th at 2:10 pm

🤖 How to Use the Data, AI and Automation Combo to Light Up Your Engagement 🤖

Breakout Session with Dave Will Co-Founder and CEO PropFuel

If you’ve ever tried to get your community to act and it didn’t work, you’re not alone. The key is, don't keep doing the same and expect different results! Improving your membership, renewal and general member engagement doesn’t have to be tedious with questionable results. In this interactive session, light up your engagement by exploring experiments you can try using a combination of data collection, automation, and AI.

📆 April 11th at 10:15 am

If you haven't registered for Super Forum yet, you have one more day to take advantage of our early bird pricing!

💥 Stay tuned for more amazing sessions next week!