Your Higher Logic Vanilla (Vanilla) community includes several out-of-the-box analytics tools to help you track, measure, and report on the activity and health of your community. When you can identify the strengths and weaknesses of your community, you can be more successful at developing strategies that will enable you to reach your community's goals.
Analytics options
Vanilla has two analytics options; the one available in your Vanilla community is dependent on when you became a Vanilla customer and/or your plan level.
- Advanced Analytics is the default option for our more recent customers. It features a more robust suite of analytics data.
- Analytics Dashboard (an updated version of Advanced Analytics) is our most feature-rich analytics offering. It is the default option for new Vanilla customers, and is available to cloud customers who have Advanced Analytics as part of their subscription.
📝 NOTE: If you're using third-party tracking in your site, place the tracking scripts in the Dashboard > Appearance > Branding & Assets > Style Guides > Edit a Theme, as described in Third-Party Scripts & Foundation. If you have questions, contact Vanilla Support.
Advanced Analytics
Advanced Analytics enables Administrators to compile and review more advanced insights into their community activity over specified periods of time.
To access Advanced Analytics:
- Access the Dashboard.
- Navigate to the Analytics tab.
In the left panel, in the Analytics menu, there are several analytics categories:
3. Select a category to view and filter its associated data.
Learn more about Advanced Analytics in:
Analytics Dashboard
Vanilla’s latest analytics experience gives you more customization options, including the ability to:
- run out-of-the-box reports to measure the health of and activity in your Vanilla communities and
- build custom Dashboards to create your own reporting and visualize the data that matters most to you.
To access Analytics Dashboard:
- Access the Dashboard.
- Navigate to the Analytics tab.
Learn how to use Vanilla's out-of-the-box reports and create your own custom charts in:
Analytics API
You can also query the analytics and leaderboards via our API. Note that doing so is technically complex and should be done only by an experienced developer.
📝 NOTE: For information and assistance, contact your CSM.
Google Tag Manager and Google Analytics
You can complement your Vanilla analytics with Google Tag Manager and Google Analytics by adding the Google Tag Manager embed code.
To learn more, check out:
